Since September, shares of Deckers Outdoor (DECK, $28) have soared 180% on the heels of sudden demand for its UGG boot line. Sported last year by actresses like Pamela Anderson and Sarah Jessica Parker, the sheepskin boots were prized among the fashion forward, who paid up to $185 for a pair. In the first quarter of 2004 sales climbed 23% higher than a year ago, to $44.3 million.
Deckers are a known competitor to UGG Australia.
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Monday, January 4, 2010
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